Visual identity and brand design

 
 
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Background

eHealth Africa (eHA) is an NGO operating throughout West Africa, with offices in Nigeria and Sierra Leone, as well as supporting teams based in the U.S. and Germany.

eHA’s mission is to build stronger health systems through the design and implementation of data-driven solutions that respond to local needs and provide underserved communities with tools to lead healthier lives.

What we did

With a staff of over 800 people based in cities all over the world, eHAs external communications were often disjointed and uncoordinated, with individuals throughout the organisation making design and messaging decisions for themselves, without any guidance in place.

Working alongside eHA’s in-house design and development team in Berlin led by Sabine Claassen, we put together and implemented a visual identity system for eHA, which included a new website, reports and white papers, social media imagery, other marketing templates as well as a set of brand guidelines to help the team going forward.