Our process


Designing a brand’s visual identity means being able to understand and communicate your idea to an audience. That’s why everything we do together is a team effort, with the overall goals of your project in mind throughout. Here’s how we work…

Initial conversation

What’s the objective of us working on this project together and how will it impact on your overall plans? Why is working on this now important? Why do you think we’d be a good fit for your project?

Learn about your idea

If we think we’ll make a great team, the first step is to spend some time together and learn about you and your project — along with its purpose, your audience, what makes your idea different, and where you’d like to get to.

Work out a plan

Next we can write something down that defines your proposition and what it is that we’re aiming to achieve together. This includes stuff like how you’ll stand out among other organisations in your area, and how you’d like your audience to perceive your brand.


From here we can continue to design your brand’s visual identity — logos, colours, type choices, imagery, and how all of this works together to tell your story. And finally we deliver a brand-book so that you’ll have a reference point for all of your communications for the months and years to come.


Have a project idea?